Communications Council becomes Advertising Council Australia with WPP joining
The advertising industry’s peak body, The Communications Council, has rebranded to Advertising Council Australia (ACA) as it focuses on “reinjecting confidence in our industry,” according to chief executive Tony Hale.
Advertising Council Australia will also have a new member and board member, in the market’s biggest holding company WPP and its CEO Jens Monsees, respectively. WPP was not previously part of The Communications Council.
The body’s new logo
the logo has to change – it’s the same as Chartered Accountants. Surely they would have looked for something distinctive and not something basically the same as another industry body.
100%
I thought exactly the same thing (this is less well crafted design though). Not a good look from the industry that’s supposed to be helping you bring your “point of difference” to life. And you couldn’t argue that the client-side execs won’t be exposed to both brands…
from coms to advertising – seems an odd move tbh.