Compare the Market continues ‘Simplesness’ push, encouraging Australians to stop wasting money

Comparison website Compare the Market has continued its ‘Simplesness’ brand positioning by launching its second iteration of the campaign which features the meerkats.

Created by VCCP, the campaign shows the meerkats as they invite their neighbours Beryl and Brian to a dinner party in their new Australian home.

The ad aims to show the savings both Beryl and Brian have made from using Compare the Market.

Compare the Market made a directional shift in September last year. The new brand positioning and direction was debuted when its new CMO Jenny Williams launched her first campaign with the business.

“The simplesness philosophy that underpins our ongoing campaign is designed to inspire Australians to stop putting reviewing and switching household policies into the ‘too hard basket’.

“Compare the Market’s comparison service empowers Australians to take back control of their finances, and save both time and money, by enabling consumers to easily compare and switch if they find a better value product.

“Unlike many of our TVCs that focus on one particular insurance category, ‘Million Rubles’ aims to demonstrate the breadth of Compare the Market’s comparison service,” Williams said in a statement.


  • VCCP credits:
     Executive Creative Director: Gary Dawson
     Creative Director: Paul Sharp
     Account Director: Edward Hughes
     Senior Account Manager: Daniel Wood
     Agency Producer: Sue Hind
    Passion Pictures:
  •  Director: Dave Scanlon
     Executive Producers: Anna Cunnington and Kate Goodwin
     Producers: Sibylle Preuss and Lieke Noordink
     Live Action Producer: Fiona McGregor
  • CTM
     CMO: Jennifer Williams
     Brand GM: Louisse Brady
     Communication Manager: James Boshier
     Brand and Campaign Specialist: Carolina Perez Rebolledo

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