ASB dismisses suggestion Presto dancing dad ad ‘perverted’

The Ad Standards Board (ASB) has dismissed complaints against an ad for Foxtel’s Presto service which the complainant suggested was perverted.

Created by BWM Group, the ad for Presto features a dancing dad who is better off watching a movie then embarrassing his daughter in front of her friends.

The complaint to the ASB read: “When the father is dancing in front of his daughter and her friend his dancing is sexually suggestive and the children are obviously depicted to be in their young teen years. His manner of dancing in front of the children is offensive in its nature and the scene gives rise to a sense of paedophilia. For an adult male to dance in that way directly in front of (not just in the general view) of two young girls can only be labelled as perverted and almost criminally sexually suggestive.”

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