Dr Mumbo Complete this sentence: It’s not a good idea to invite consumers to complete a sentence because… March 7, 2012 7:26 Remember when the Woolies social media team messed up their weekend by inviting Facebook followers to complete a sentence?It seems that after copying Woolworths’ fresh food positioning, Coles is drawing inspiration from their social media failings too. Albeit, choosing Twitter as the medium of fail.[View the story “What went wrong when Coles asked followers to finish a sentence…” on Storify] ADVERTISEMENT