Content marketing, social advertising and demystifying big data to be addressed at last Mumbrella Digital School of 2017
The final round of Mumbrella’s Digital School course will cover content strategies, paid opportunities in social and how to integrate big data to make more effective marketing decisions.
After the last round of Mumbrella Digital School sold out, the final six-week course will run from November 6 to December 11.
The concentrated course, in partnership with Digital Chameleon, includes facetime with subject matter experts which is supported by online self-paced study. Participants in digital school can attend the entire six-week course or purchase tickets to individual modules.
Week one of the course covers digital display advertising, including opportunities from a creative and technology perspective. The module will delve into how ad serving works, dynamic creative, retargeting, programmatic buying, multi-screen opportunities, and measurement.
Digicentric’s Darren Paterson will teach module one at Digital School
Week two will explore content marketing and how brands can do more than simply ‘attempt’ to become publishers and actually engage audiences. Jonathan Crossfield will show participants how to produce content strategies that nurture customers from first awareness to final sale and beyond.
In week three’s Social Advertising: Paid Opportunities in Social session, Tiphereth Gloria will cover best practice in covering social strategy, and deep dive into the latest paid opportunities on Facebook, Twitter, Instagram and LinkedIn.
The course will also help attendees demystify big data, and teach them how to make sense of the marketing cloud and be more effective in their marketing decisions.
Automated advertising expert Chris Brinkworth will also teach at Digital School
The Big Data module will be led by Chris Brinkworth who has been directly involved in helping revolutionise how the global industry works with automating advertising. Brinkworth has helped set standards on tracking for the IAB, assisted the formation of W3C standards on data layer compliance and is a sought-after global mentor and advisor on automating the marketing and media technology stack.
To purchase tickets, or to find out more information, click here.
topics
Chris Brinkworth
content marketing
Digicentric
Digital Chameleon
Jonathan Crossfield
Mumbrella Digital School
online display advertising
programmatic advertising
Tiphereth Gloria
