The key to successful content marketing
If content marketing is all the marketing we have left, why are we wasting time creating unread, unshared noise, asks Alexandra Tselios?
Content marketing, content plans, intelligence marketing, influencer marketing – all terms I hear that cause my eyes to glaze over.
The digital space is noisier and more convoluted than ever, and a streamlined digital campaign is no longer as simple as placing a banner on a website and counting the CTR.
We are all acutely aware of the challenges we face when it comes to digital engagement, from banner blindness and rogue traffic to ad-blocking.
Great read, Alexandra!
Good read Alex!