Creatives – AI is our friend, it’s not here to take over
There’s no doubt artificial intelligence is transforming how we work, but will it be a threat or an asset to the way we create? The Monkeys Melbourne general manager Sophie Gosper explains why she welcomes AI’s entrance into the creative realm.
Artificial Intelligence may have heads spinning about the threat of world domination and mass job losses, but in creative industries, marketing and advertising, we are greeting this technology with wonderment — and I am quietly confident that this is the start of a beautiful friendship, rather than a hostile takeover.
If anything, this tool creates more opportunities. It also challenges our ability for original thought, which will only benefit marketers and their brands. But anyone who believes artificial creative intelligence and human creative intelligence are the same, doesn’t appreciate true creativity, nor the role of creative agencies.
We’ve all read the playbook of transformative industries: the industrial revolution, the internet, the tech-boom. They irreversibly changed the shape of many workforces. And, in turn, dawned new professions to build, maintain and manage the tools of progress.
