Cross-Platform: breaking old habits

Greater media access means that screen-based artists/content producers must now take various platforms into consideration when creating their work. Paul Hayes found that there is no escaping cross-platform.

Screens on which people are now entertained stretch far beyond the traditional home television and cinemas. Computers, mobile phones, iPods, even screens on trains, buses and planes are now all potentially part of a person’s everyday media intake.

“People have access to a far wider range of devices, different screens on which to receive, view, and indeed, create media,” noted cross-platform specialist Frank Boyd told Encore.

Creatives can no longer limit themselves to creating work for a single medium, but should rather think about how they can get their work onto essentially every type of media they can.