CUB pays tribute to the pub in campaign via Clemenger BBDO Melbourne

Carlton United Breweries (CUB) has released a new campaign via Clemenger BBDO Melbourne that pays tribute to the pub.

It is not the first time a CUB campaign has honoured the pub, as Clemenger BBDO Melbourne released the ‘Ode to the Pub‘ campaign for Carlton Draught in June 2020 which was set to REO Speedwagon’s ‘Can’t Fight this Feeling’.

The 60-second spot shows a montage of photos from pubs, with a narrator speaking, ending with the line: “There’s nothing quite like the pub”.

CUB’s general manager, marketing Brian Phan said: “After the significant adversity the industry has faced over the past 18 months, we wanted to help remind Australians of how great the pub is, and ensure we’re all ready to support our local when we’re able to.

“This campaign is a small display of our admiration for Australia’s pubs and clubs, and the people who make them what they are.”

Clemenger BBDO Melbourne general manager, Scott Balalas, commented: “The pub, the local, the front bar or the rubbity – no matter what you call it, we all know how important pubs are to us and to the communities we live in.

“This film is an homage to the pubs, to the people that frequent them, to those that own them, run them, and to every memory that has filled them. It’s also a reminder to get back to the pub for a pot and a parma – or whatever you consider the ideal pub experience – as soon as you can. It’s time to support our locals and fill them with some new memories!”

The campaign will be on TV, VOD and social.

One of CUB’s brands, Great Northern Brewing Co, released a Father’s Day campaign via TBWA Sydney, which is also on CUB’s creative roster.


Client: Carlton & United Breweries
General Manager, Marketing: Brian Phan
Head of Classic Brands: Hayden Turner
Marketing Manager: Stephen McWilliams
Assistant Brand Manager: Sophia O’Beirne

Creative: Clemenger BBDO Melbourne

Media: CUBhouse and PHD

Photographer: Josh Robenstone
Photographer: Amanda Fordyce
Photographer: Lynn Burdekin
Photographer: Jaz Meadows
Editor: Finish
Editors: Sam Coates & Jen Cahir
Consultant: Nathan Christoffel
Music Production: Electric Dreams
Producer: Leyla Varela
Composer: Gus Franklin
Sound House: Squeak E Clean / Electric Dreams


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