Customer Owned Banking Association takes stab at mainstream banks in new campaign via Supercurious

May 8, 2024 2:16

The Customer Owned Banking Association (COBA) has launched a new digital campaign to encourage Aussies to make the switch to a bank that ‘treats them like more than just a number’, via creative agency Supercurious.

The campaign hopes to bust common myths about the banking sector, and raise awareness about mutual banks and credit unions as financial institutions that ‘puts it people first’.

It comes off the back of commissioned research by Pollinate that found over 70% of Australians feel that banks lack human touch.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.