Dear brands, I think we need to talk about data
The Works’ Tomas Haffenden writes a heartfelt open letter to those no-so-special brands in his life.
Dear Brand,
I think if we want a future together we need to talk about my data because currently it is just not working any more.
You seem to be focused so intently on capturing as much of me as you can, that you have lost sight on why you are doing it. Do you not want to make me happy?
