‘Demos are still number one for clients’: IAB’s Le Roy and Omnicom’s CIO

July 25, 2022 10:59

“Demos are still by far the number one area that clients are looking at,” IAB Australia’s CEO Gai Le Roy said during a panel discussion in a session at Mumbrella360 last week.

Samsung Ads general manager, Alex Spurzem hosted the session and asked panelists Le Roy and Omnicom’s chief investment officer, Kristiaan Kroon, did they think that addressable TV is bringing new advertisers to TV, or is this an exercise of traditional TV advertising slowly adopting a new medium?

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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