Dentsu merges With Collective and Isobar

Dentsu Aegis Network’s With Collective and Isobar Australia have merged, seeing With Collective’s CEO and COO, Justin Hind and Dominique Hind respectively, exit the company.

Isobar CEO Erik Hallander will expand his remit to lead With Collective, which will rebrand to Isobar Australia as part of the deal.

With Collective’s Justin Hind and Dominique Hind

With Collective was founded in 2010 and acquired by DAN in 2016. It was formally linked to Isobar in 2017, to become part of the new ‘Isobar ANZ Group’ with Isobar, Accordant, Davanti, and SMG.

As part of the rebrand, Isobar’s Sydney and Canberra general manager, Thomas Tearle, will take on local management of the new team. The New Zealand post of With Collective, led by GM John Marshall, will remain untouched.

“Justin and Dom have built an amazing business – one we have long collaborated with, and admired the creative people and work that has led to its reputation in market,” said Hallander, who was appointed to the CEO of Isobar role in August after Konrad Spilva stepped down earlier this year.

“Bringing our businesses together continues to add scale and breadth to our offering. It will unite and optimise our complementary capabilities, and untap even greater opportunity for our clients and partners.”

Hallander became CEO of Isobar in August

CEO and co-founder of With, Justin Hind, said it was a “logical next step” to take the Isobar name and bow out.

“Taking the Isobar name has always been part of our plan and untaps even greater opportunity for our clients and partners,” he said.

“Dominique and I started the business over nine years ago. We’re proud of what we’ve achieved; we’ve worked with wonderful clients, on some amazing brands and we’ve helped start, foster and develop some great people’s careers. Our personal chapter with the business now closes and a new exciting one opens for the combined business.

“We have absolute faith in Erik to lead the business onwards and upwards with ambition and integrity, and I’d like to thank the WiTH Collective team past and present for getting us to such a pivotal point so far.”

It’s the latest move in the restructure DAN’s ANZ CEO, Henry Tajer, is prioritising. That restructure has included a number of key hires and staff movements, including the appointment of Hallander.

“We are very excited about these two fantastic companies becoming one and see great benefits to our clients as a result of this change,” Tajer said.

“The combined capabilities will enable clients to fully leverage the power of creativity, digital transformation and a business growth mindset that sits at the core of the Isobar business and team.”


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