How does… a design sprint actually work?
Dan Levy explains what a design sprint is, and why your company should probably start doing them.
Google Ventures’ Design Sprint program, the five-day process for solving business problems through design, prototyping, and testing ideas with customers, is starting to gain traction on these shores.
However, for many the prospect of five days (or less) investment of intense focus to solve a big project related problem is still a major blocker.
The fact these organisations are willing to sink untold amounts of time, resources, and money into an initiative without prior knowledge, or customer validation that their problem is even worth solving, is remarkable.
So it’s “the five-day process for solving business problems”.
Or is it a five-day process to come up with some potential solutions to solving business problems?
There is a yawning cavern of difference between the two.
JG, either or as it depends. It will help you define an effective solution that can be further refined into a mature product or service. Or it can be used as a tool to help you prioritise your project roadmap and identify priorities and the bigger pain points that as an internal team you wouldn’t have on your radar.
It isn’t the endpoint. It is a tool to inform that endpoint. It is also an effective means of collaboration in the workplace.
Please drop me a note I’d love to chat further and answer any of your questions.
Dan