Destination NSW and Azure Ryder explore Sydney icons via Bring Agency

Destination NSW has extended on its ‘Feel New’ brand proposition in a new musical video released by Azure Ryder in collaboration with Destination NSW, Bring Agency and Universal Music Australia.

The music video marks the second phase on the NSW government’s state tourism marketing campaign under the ‘Feel New’ moniker, following the launch of ‘Feel New Sydney’ in December last year. Destination NSW also partnered with Red Balloon in January to promote local tourism experiences under the position ‘Feel New, Renew Yourself’.