Dig plays tag on TikTok for Post-it campaign
Creative shop Dig has designed a virtual game of tag on TikTok in a campaign to take stationary brand Post-it to a new market.
The agency, which last week was handed creative and strategic work for Mitre 10, teamed up with TikTok creators to take part in the game, which has been viewed half a million times in the first week.
The creators have shown off their skills in a series of short films, ranging from gymnastics to make-up artistry and pottery, while continuing the tag game through the use of TikTok transitions and the stitch feature.
Each film features a Post-it note stating “You’re it!”.
Dig partner and executive creative director David Joubert said: “It’s always fun to play with the functionality of a platform, and TikTok is one rife with opportunity.
“It’s been a pleasure to help Post-it reach a whole new audience and prove they’re a brand that not only works hard, but plays hard too.”
Post-it Brand shopper marketer Sipi Chanda added: “Sharing ideas and writing thoughts is not just for the office. We can take our ideas almost anywhere with all the surfaces super sticky notes can stick to.”
A second phase of the campaign begins this week with 60-second branded films featured in TikTok ad placements.
Credits
Creative Agency: Dig
Executive Creative Director, Partner: David Joubert
Senior Art Director: Anna Paine
Senior Writer: Owen Bryson
Managing Director: Lisa Ramsey
Account Director: Sophie Perry
Media Manager: Emilia Attwood
Executive Planning Director: Lucielle Vardy
Client: Post-it Brand by 3M
Marketing Manager: Jacqui House
Shopper Marketer: Sipi Chanda
Digital & eCommerce Manager: Milena Schidlow
Johanna Usher – Key Account Manager
