Dig plays tag on TikTok for Post-it campaign

Creative shop Dig has designed a virtual game of tag on TikTok in a campaign to take stationary brand Post-it to a new market.

The agency, which last week was handed creative and strategic work for Mitre 10, teamed up with TikTok creators to take part in the game, which has been viewed half a million times in the first week.

The creators have shown off their skills in a series of short films, ranging from gymnastics to make-up artistry and pottery, while continuing the tag game through the use of TikTok transitions and the stitch feature.

Each film features a Post-it note stating “You’re it!”.

Dig partner and executive creative director David Joubert said: “It’s always fun to play with the functionality of a platform, and TikTok is one rife with opportunity.

“It’s been a pleasure to help Post-it reach a whole new audience and prove they’re a brand that not only works hard, but plays hard too.”

Post-it Brand shopper marketer Sipi Chanda added: “Sharing ideas and writing thoughts is not just for the office. We can take our ideas almost anywhere with all the surfaces super sticky notes can stick to.”

A second phase of the campaign begins this week with 60-second branded films featured in TikTok ad placements.


Creative Agency: Dig

Executive Creative Director, Partner: David Joubert

Senior Art Director: Anna Paine

Senior Writer: Owen Bryson

Managing Director: Lisa Ramsey

Account Director: Sophie Perry

Media Manager: Emilia Attwood

Executive Planning Director: Lucielle Vardy

Client: Post-it Brand by 3M

Marketing Manager: Jacqui House

Shopper Marketer: Sipi Chanda

Digital & eCommerce Manager: Milena Schidlow

Johanna Usher – Key Account Manager


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