Digital advertising growth continues to slow despite a boost from SMEs and video

Digital advertising revenue rose by 7.1% across the 2019 financial year, reaching $9.0bn, up from $8.5bn the year prior, but still showed clear signs of a slow market, dropping from a growth rate of 11% in FY18.

According to the latest IAB Online Advertising Expenditure Report, search and directories performed better than most categories, with an 8% jump to 45% of the total share, while video was the fastest growing format of the display market, jumping from $1.3bn spend in FY18 to $1.5bn.

While growth is on the decline, Le Roy says there are still opportunities for bold marketers