Does your agency see you as a guinea pig?
Innovation is all the rage in marketing land, but when agencies start using their clients as guinea pigs, things are bound to go wrong, argues James Sugrue.
Imagine you’re about to get a filling, and the dentist casually tells you: “By the way, I’ve never done this before.”
Would you be cool with that?
Didn’t think so. Hey, you don’t even want to be a hairdresser’s first customer.
And God forbid a pharmaceutical company should launch a new drug without completing all the necessary R&D.
This is the biggest pile of rubbish I have read in a long, long time.
well at least you think I’m god…
Thanks for the honest article James – quite refreshing.
Cheers Dave!