Drag queens and puppies front Virgin Mobile’s new brand platform

September 18, 2016 10:50

Nine months after handing its account to Whybin\TBWA Virgin Mobile has launched a new brand platform focusing on why Virgin’s customers are happy.

Virgin kicked off the new campaign over the weekend with the new line ‘Now That’s Virgin Mobile’.

The new Virgin campaign features real stories of happy Virgin customers, but adds a twist to the testimonial format by placing them in extreme circumstances.

TBWA executive creative director, Wesley Hawes, said that the agency was looking to capture the Virgin “swagger” in the campaign.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .