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Dynamix joins Unilever fold with work for Hellmann’s

Sydney creative agency Dynamix has launched a new campaign targeted at chefs for Hellmann’s mayonnaise.

The release marks Dynamix’s debut work for Unilever Food Solutions, a separate division of Unilever that had no bearing on the recent agency reshuffle.

The campaign sees head chefs in 2000 restaurants in Australia and New Zealand sent gift boxes, “so they can discover the quality of the brand and heritage of Hellmann’s for themselves”. The chefs also get the opportunity to win an iPad, restaurant vouchers and Noma cookbooks.

Unilever Food Solutions’ marketer Anthony Lin said: “Dynamix is new to our roster of agencies and we were extremely impressed with not only their ability to learn our brand but in the way they were able to develop strategies on how to effectively engage chefs. With this campaign they’ve not only got them talking about Hellmann’s Mayonnaise but trialling our product”.

Ryan Hill, ECD at Dynamix, said: “The World’s Number 1 campaign has been developed around the notion all chefs want to be number one in their kitchen,and use only premium ingredients in all the meals they create. This campaign has allowed us to delve deep into what makes most chefs tick and develop a campaign that plays to their needs and desires. It’s been a brilliant way to start our relationship with Unilever Food Solutions and we’ve enjoyed every minute of this campaign”.

Dynamix launched in 1999, has 30 staff and clients including Foxtel, Virgin Mobile, Samsung, Fox Sports and XYZ Networks.

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