Damian Eales: ‘Don’t give me new data, give me more insight into the data I have’

Meet the marketers events last night. L to R: Lewis Pullen, Anna Reid, Damian Eales and Mumbrella’s Alex Hayes

Some of Australia’s most senior marketers has urged agencies to better understand how to draw out insight from data and help marketers push the marketing conversation to board level.

Group executive, marketing, at News Corp Australia Damian Eales told the an audience Mumbrella’s Meet the Marketers event in Sydney last night that too often companies came to him with new sources of data.

“There definitely can be too much information, companies come to us with a new source and I don’t want a new data source I want insight into those I already have,” said Eales, who prior to his role at News was general manager of strategic marketing at Westpac.