Eight priorities for advertisers investing in analytics technology
Erik Mikisch reveals eight essential elements to ensure that marketers will get analytics they need to perform meaningful data analysis.
Relentless streams of information lead to data indigestion. Effective analytics, which allow advertisers to prioritise and filter their data, should enable advertisers to easily interpret and analyse their streams of data and ultimately enhance their decision-making.
That said, there are a number of key considerations for marketers who seek to truly benefit from their analytics systems and perform meaningful data analysis.
These marketers should prioritise the following needs when it comes to the systems they invest in:
