Dr Mumbo

Election advertising is child’s play

They often say advertising is child’s play, but Dr Mumbo can’t help but feel the latest ad from the Labor Party takes this philosophy to a new level.

The 15-second crowd-funded ad was created by the five-year-old daughter of senator Sam Dastyari, Hannah, and has been called “the least negative ad ever”.

Buzzfeed reports that “the girls came up with the ad after being shown the Liberal Party’s negative ads, which they described as “scary” with “bad music”.”

In an election campaign noted for its lack of inspirational advertising this one is definitely something different…

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