News

EssenceMediacom plans measured approach to start ‘fighting back’

Calum Jaspan

March 2, 2023 10:57

EssenceMediacom’s APAC CEO, Rupert McPetrie, has told the Mumbrellacast this week that transparency has been the priority as the new agency manages its new client list.

“One of the brilliant things about forming EssenceMediacom is the client base that we have,” he said, speaking alongside ANZ chief strategy officer, Sophie Price.

McPetrie and Price are on this week’s Mumbrellacast

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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

Topics

EssenceMediacom GroupM Mumbrellacast Rupert McPetrie Sophie Price

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