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INTRODUCTION TO ECOMMERCE: SUCCESSFUL STRATEGIES FOR DIGITAL MERCHANTS

http://bit.ly/1iCxw6Z
ABOUT THIS CLASS
Are you an early stage or aspiring digital merchant? Wish you had a better understanding of the eCommerce ecosystem before opening an online store? Intro to eCommerce is a high level class designed to provide early stage and aspiring digital merchants a holistic view of the eCommerce ecosystem. Additionally, the class will give students a detailed overview of the fundamental processes & considerations essential to successfully launching an online store. We will explore questions ranging from, “which eComm platform is right for my business,” to “what does an eComm startup budget look like.” Using real world examples & case studies, we will cover a wide range of successful eCommerce strategies to help propel ideas into action.

TAKEAWAYS
Identify emerging trends in the e-comm space
Produce a comprehensive proposal for development
Strategise your minimum viable product
Build your e-comm budget
Choose the right platform for your online store
Uncover the four fundamental e-comm marketing channels to attract users

PREREQS & PREPARATION
None.

When

1st May 2014 06:00 pm
To 1st May 2014 09:00 pm

Where

GA Sydney (York St)
56-58 York St
Sydney 2000