Experienced marketer says Google’s delay of third-party cookies a ‘lifeline for marketers’

June 30, 2021 10:51

Google announced last week that it is delaying its plans to phase out third-party cookies in the Chrome browser for campaign management, targeting, and measurement to mid-late 2023.

Google said the delay would give publishers, advertisers and regulators more time to adapt to the “new technologies it’s creating” to enable targeted ads after cookies are phased out, providing the UK’s Competition and Markets Authority (CMA) signs-off on Google’s commitments and updated timeline.

Founder of Landmarks ID, James Fogelberg said Google’s delay of third-party cookies is a ‘lifeline for marketers’

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics