Extended reality is finally here, and sports fans are already feeling the benefit
Accenture’s Jonathan Restarick takes a look at some of the ways extended reality is going from a futuristic pipe dream to a marketers’ reality.
As we reach the end of the FIFA World Cup and Wimbledon comes to a close, we are reminded of the power of digitally-televised sporting events. Millions have attended the World Cup games in person, but hundreds of millions more across the world tuned in via TV, radio, and – in ever-increasing numbers – online streaming.
According to the BBC, a record number of 31.2 million browsers in the UK streamed the World Cup group matches alone and more than 5.5 million concurrent users were registered and streaming the recent IPL cricket game (Chennai v Kolkata) in April.
Extended Reality (XR) technologies, which create virtual digital landscapes, take online streaming to the next level. These immersive technologies are the first to “relocate” people in time and space, and are completely transforming how sporting fans connect with games, experiences and each other.
