EY launches podcast to help marketers ‘make sense of the noise’
Professional services firm Ernst & Young (EY) has launched a new podcast aimed at helping marketing professionals build the best future they can.
The announcement:
New podcast promises to help marketers make sense of the ‘noise’
Continual change within the media and marketing landscape is making it exceedingly important for marketing professionals in the sector to continually seek out credible guidance and analysis on how best to build, and brace, for the future.
Continual change within the media and marketing landscape is making it exceedingly important for marketing professionals in the sector to continually seek out credible guidance and analysis on how best to build, and brace, for the future.
To assist marketing professionals in understanding some of the big issues facing the sector, EY has officially launched a new podcast, ‘Let’s talk marketing’. Featuring leading global CMOs, authors, advisors and academics the podcast provides in-depth conversations around highly relevant and pivotal industry topics.
Presented in the style of a fireside chat, ‘Let’s Talk Marketing’ welcomes some of the world’s most renowned global marketing experts including authors Seth Godin, Jay Baer and Mitch Joel, Australian CMOs such as Mim Haysom (Suncorp) and Louise Eyres (Sport Australia), and leading MarTech analyst Scott Brinker. The conversations are strategic rather than tactical, aiming to go beyond the quick win headlines and make real sense of the ‘noise’ rattling around the industry. The long-form podcast runs at 9:00 am every Monday and is accessible on all major podcast platforms including Spotify, Apple podcasts, and Google podcast app.
Host Adam Fraser, Director, Markets & Business Advisory EY says:
“‘Let’s Talk Marketing’ aims to challenge, educate, and inspire marketers by providing a look into the viewpoints and experiences of a fantastic breadth of global marketing leaders. By seeking out a range of strategic industry perspectives, a diverse spread of ideas, insights, and experiences are captured and shared — allowing us to paint a clearer picture of current marketing trends and issues. We want to help marketers join the dots in a complex sea of information.”
Early topics covered on the podcast include marketing technology, customer retention, behavioral economics, blockchain, customer led business transformations, and brand strategy.
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