F. Whitlock & Sons launches AR portal via Because and Unbnd
As the rebrand of Facebook to Meta last week brought the metaverse into the mainstream, experiential agency Because and immersive technology creative agency Unbnd has created an augmented reality (AR) portal for Kraft Heinz’s condiment brand F. Whitlock & Sons.
The AR product is the continuation of F. Whitlock & Son’s first Australian campaign that saw animated vegetables adventure together, created with 72 and Sunny.
The AR experience involves the user playing through an escape room-style adventure, which can be accessed through the below QR code. Characters from the campaign star in the AR experience, such as Chip teh Chipotle Pepper and Oscar and Rojo, the Fuego Chilli Beans.
