F. Whitlock & Sons launches AR portal via Because and Unbnd
As the rebrand of Facebook to Meta last week brought the metaverse into the mainstream, experiential agency Because and immersive technology creative agency Unbnd has created an augmented reality (AR) portal for Kraft Heinz’s condiment brand F. Whitlock & Sons.
The AR product is the continuation of F. Whitlock & Son’s first Australian campaign that saw animated vegetables adventure together, created with 72 and Sunny.
The AR experience involves the user playing through an escape room-style adventure, which can be accessed through the below QR code. Characters from the campaign star in the AR experience, such as Chip teh Chipotle Pepper and Oscar and Rojo, the Fuego Chilli Beans.
As part of the campaign, users can win branded merchandise, cooking recipes and products, as well as going into the running for four mystery prizes.
F. Whitlock & Sons flavour adventurist and brand purveyor Nicola Curran said: “We’ve loved working closely with Because to create an augmented reality experience that invites Aussies and Kiwis into the “Whitlock’s Portal of Delicious Demise” and lets them discover what it means to be a Whitlock’s-worthy adventurer.”
Because managing partner Gareth Brock commented: “It has been a rewarding experience developing this revolutionary Web AR technology to create a gamified, covid-safe, at-home experience that rewards Whitlock’s lovers, both old and new, in an innovative way.
“This is only just the beginning for our Whitlock’s Web AR Portal, with two more Whitlock’s Tales of Delicious Demise challenges set to appear in the new year. We can’t wait to see Aussies and Kiwis interact with this technology and encourage them to feed their adventure online as flavour-focused trendsetters.”
A screenshot from the AR experience
F. Whitlock & Sons also released Non-Fungible Token (NFT) digital artwork in September.
The QR Code to access the game is on F. Whitlock & Sons products in supermarkets. The AR Portal will also be promoted on owned channels and out-of-home, with Carat doing the media buy.
