Fairfax and Nine’s audience mix a ‘compelling’ offer for advertisers says sales boss
The complementary audiences of Fairfax Media and Nine will provide advertisers with greater opportunities for cross-platform media plans, Nine sales boss Michael Stephenson has told Mumbrella.
Nine’s Michael Stephenson says the new Nine will provide a ‘compelling’ offering for advertisers
“We’ve got significant focus on how we help brands tell their stories through content and at the same time, we’ve got to focus on how we help brands tell their stories by targeting to specific audiences,” Stephenson said.
Too much of a premium to buy a company with revenues outside the top 10. There’s nothing accretive about this deal.
Everyone reads anything these days, doesn’t matter the source as long as it is good content. No one is loyal and says ‘ I cant read this great story as it is or isn’t Fairfax’ This deal is good!