Fairfax – Where did it all go right?
Today’s blockbuster merger between Nine Entertainment Co and Fairfax Media will radically change the Australian media landscape. In a piece first written prior to the announcement, for Saturday’s “Best of the Week” email, Mumbrella’s Tim Burrowes examines how Fairfax Media came back from the critical list.
As I write this in a remote part of Tasmania, my laptop is sharing the table with the daily miracle, today’s newspapers.
And I must admit, if you’d asked me five years ago whether that would be still be the case now, I’d not have been sure.
I may have been listening to the wrong people.
I’m slightly disturbed to discover that on LinkedIn I’m connected with 42 people who include the word “futurist” in their description. Mind you, I’m also connected to 541 with the word influencer, so I may be mixing in questionable circles. But more on influencers another time.
Thanks for the mention Tim!
Here is a quick response 🙂
https://rossdawson.com/blog/will-newspapers-still-exist-in-australia-in-2022-this-morning-their-demise-may-have-been-accelerated/
A lovely piece Tim, but selective and removed from reality.
The NYT is the exception not the rule, so it is a poor example in regard to the health of the newspaper industry.
Let’s look at the amount of journalism actually being created by the Australian newspapers. THAT was the industry, the actual researching/writing bit (and the long afternoons in the pub),not committing print to parchment, nor dare I say advertising.
The thing we called the “newspaper industry” is basically dead. The merger doesn’t change this.
Just like the broadcasting industry (as opposed to TV, which really is just hardware and will live for a long, long time), time and consumption habits have not been kind.
If you call that living and thriving, so be it. But it is a low bar.