F.Y.I.

Fairfax Media launches bespoke and branded content series

Fairfax Media has unveiled a new branded content series for Chubb Insurance.

The announcement:

Fairfax Media has created an unique and immersive branded content series for Chubb insurance using premium storytelling and innovative design to reveal intriguing stories about insuring valuable possessions.

The series, Meet the Collectors, features some of Australia’s most intriguing collectors conveying the passion they have for the items they collect. From wine collector Neil Smallman who collects vintage French and Australian wines, to antique jewellery collector Anne Schofield whose collection dates back to ancient Greek and Roman times, and art collector Danny Goldberg who has more than 700 pieces of art, the series uses photographic storytelling overlaid with audio and the written word to communicate the fascinating experiences of these collectors.

Blending rich visuals, audio and written content, the project is one of the first to utilise the visually stunning and highly engaging “Immersive” storytelling product built by Fairfax’s Commercial Innovation division. The result is an insurance story like no other, told through the sophisticated lens of The Australian Financial Review.

The series aims to establish and increase brand awareness of Chubb as a high-quality craftsman of insurance able to tailor a bespoke solution for customers.

Chris Breen, Head of Studio at Fairfax Media said “The Immersive is a product designed to allow us to move away from the ‘cookie cutter’ experiences that we see a lot on the web with themed wordpress-sites and creative management platforms. We’ve designed it from the ground up to be able to scale and adapt to tell compelling stories and our client needs whether that be data visualisations to interactive video or audio lead creative.

“Think of it like Lego for visual stories; a combination of elements put together in a specific way to craft a rich experience. Flexibility and speed is key due to the ever changing nature of what storytelling will and can be, and this new platform allows us and our clients the ability for every piece to be handcrafted to changing technologies and outputs. We’re very excited to see where we take this product with our clients.”

Source: Fairfax Media

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