Fake it ’til you make it… as a designer
In a piece that first appeared in Encore, Benjamin Hennessy from Frost Design tells us how to do his job.
What does a designer do?
We express ideas, messages and emotions through visual media. Put another way, in branding-specific design, we create and style someone’s wardrobe, teach them to speak and cut their hair in an effort to portray them in the way they wish.
What skills do you need to be good at the job?
I would also want my designer to be fashion forward, democratic, witty, a bit of a style-hound, and well-informed.