Finder teams with MKR’s Manu ahead of brand campaign launch

Comparison website Finder has launched its latest brand campaign, ‘Be a Finder’ in a partnership with Seven’s My Kitchen Rules featuring judge Manu Feildel showing Australians how easy it is to take control of their finances.

The campaign encourages Aussies to do their research and compare when making financial decisions and highlights the financial savvy of Finder’s users.

Finder’s partnership with MKR includes integrated TV commercials and a series of branded play-ons, billboards and social content extensions with the MKR judge.

Malini Sietaram, Finder’s chief marketing officer, explained: “A Finder is someone who wants to secure the best possible deal, and won’t stop until they do. It’s someone who’s a real go-getter and is constantly looking to improve.

“When deciding who we’d recruit as a Finder, we instantly thought of Manu. He’s a busy chef who’s always searching for the best dish, or looking for ‘the sauce’.

“As a judge, Manu is fair but firm. He gives credit when credit is due but he doesn’t always give a 10/10 score – he challenges the teams to be their best. And that’s exactly what the campaign is about; encouraging Aussies to find better.

“Manu is also self-made. When he first moved to the UK, he taught himself to cook without knowing the language, and it’s similar with financial products – you don’t necessarily need to know the jargon to be able to educate yourself,” she said.

The ‘Be a Finder’ concept will be rolled out in a larger brand campaign from mid-February 2019.


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