Five tips for retail marketers during a turbulent period
The Australian retail landscape is undergoing a period of significant turbulence. 21.7% of the Australian workforce either unemployed or underemployed, and economic pressures are mounting.
Consumer confidence remains fragile, as the relief from interest rate cuts was short-lived, exposing the economic uncertainty that persists. PHD strategy director Natalie O’Hanlon give five tips to retail marketers on how best to navigate the landscape.
Despite a number of external challenges, business confidence in Australia remains strong, demonstrating the resilience of the retail sector.
Retail sales increased 3.8% in January 2025 versus January 2024, outpacing inflation. Growth in retail is driven by population expansion and the shift toward online marketplaces. Global giants like Amazon, Shein, and Temu are reshaping the retail industry, with a combined disruption worth $9 billion.
Although consumer demand for sustainable and locally made products remains, these platforms are thriving in the current economic climate.
