‘Fixed’, ‘fuxed’ or ‘f***ed’? Athena Home Loans pinged by Ad Standards
Ad Standards has pinged Athena Home Loans over a radio ad where the word “fixed” is intentionally made out to sound like “fuxed”, over concerns about strong and obscene language.
The ad features a phone conversation between a bank representative and a customer, while the former had a very heavy New Zealand accent.
Forgetting the obvious Ad Standards issues, this is just terrible advertising. Please name and shame the agency.