F.Y.I.

Former Adshel execs launch Living Image Media

Living Image Media has launched, founded by former Adshel executives, with Smart Mirrors in handwashing hotspots.


The announcement:


As hyper-handwashing becomes the new normal, brands are being urged to consider the engagement potential of this intimate, Covid-induced touchpoint.

Living Image Media is a new Out-of-Home content amplification channel founded by former Adshel executives. They are offering advertisers the opportunity to tell brand stories via digital ‘Smart’ Mirrors in handwashing hotspots.

The Smart Mirrors are situated above hand basins and dryers in busy shopping centre washrooms across Australia’s east coast. Equipped with full audio and a motion sensor, they can transform seamlessly from captivating content screen to eye-level mirror.

Living Image Media aims to bridge the gap between content marketing and retail advertising. Their network provides a new platform to share social and video content with customers, in a no-scroll environment, right before they buy.

Living Image Media believes the retail washroom environment is an unconventional but promising opportunity for brands looking for something new.

“The average Australian spends 10 minutes a day in front of a mirror and now, due to Covid, they’re washing their hands around 13 times a day 2. This means washroom mirrors are a heightened touchpoint in the consumer journey, and a great space for brands to amplify video content on the path-to-purchase.”

Living Image Media’s past and current clients include Laser Clinics Australia, Woolworths and ModiBodi.

Yet the company feels the Smart Mirrors’ ‘intimate’ proposition offers huge potential for the evolving consumer health sector as well as for government messaging.

“An increasing number of consumer health brands are moving away from rational, authoritative messaging to a more content-heavy and ‘human’ approach. Having 30 seconds to talk intimately with audiences about a potentially embarrassing ailment or to demonstrate product features via 30-second explainer videos, is something completely new in the retail environment.”

Source: Living Image Media media release

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