Former HERO MD launches new creative agency
NAR Group’s Nick Auditore and former B.B.E founder and HERO managing director Tim Evans have teamed up to launch 2045, a new Melbourne-based creative agency.
The duo had been collaborating at Auditore’s consultancy, NAR Group – a group focused on growing global brands in the Australian and New Zealand markets – when they realised the opportunity to expand and become a fully-fledged creative agency.
“The last few months have been transformational to say the least,” Auditore said.
“We pretty quickly identified the opportunity to evolve our talented seven person in-house creative team and turn it into an independent creative agency.
“We’re already up and running and I couldn’t be happier with the results so far,” he added.
2045 will commit to leveraging AI in its creative production, including creating diverse high-quality assets, which will allow clients to adapt swiftly to markets.
The agency’s name takes inspiration from futurist Kay Rurzweil, who predicts the year 2045 will be when organic and artificial intelligences converge.
“The volume, variety, and velocity of assets required by modern marketing isn’t slowing down,” said Evans.
“Our commitment to ‘Big Ideas. Semi Automatic Execution’ means our downstream production is highly automated – so more money and time is spent on world class strategy and creative. It’s a unique opportunity to start an agency on such strong foundations, and I’m really grateful to Nick and his team,” he continued.
The 2045 team
Evans returned to his former university to study AI, collaborating with AI specialist Tom Blachford, to ensure he has a full understanding and can execute the work effectively.
“Working with my old mate Blachford to weave AI into 2045’s DNA and work on iconic global brands from the start has been such an honour – but I’m even more excited about what we have planned next.”
NAR Group CCO, Brant Hirst, concluded: “The agency is uniquely placed to service not only our internal brands, but any ambitious marketer who is interested in taking advantage of AI-powered creative services.”
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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