Former SCA exec launches new marketing coaching platform

January 28, 2024 12:00

A new online platform designed to coach athletes on marketing opportunities has launched this month, led by former SCA group executive Ben Parsons.

Playa Power aims to help athletes understand and create their personal brand, which would in turn aid brands to increase reach and output from sport sponsorships.

Parsons, who has over 20 years of media experience, has developed the platform in collaboration with Griffith University. The digital content will be hosted by Sunrise’s Katie Brown and Megan Barnard from Fox Sports.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

athlete Ben Parsons coaching Marketing Playa Power

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Former SCA exec launches new marketing coaching platform

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