F.Y.I.

Free TV Australia promotes TV’s effectiveness in new media landscape

October 22, 2012 12:25

A new campaign from Free TV promoting the medium among trade has launched following insights that see the body state new technologies are not cannibalising viewing, but rather supporting it.

The announcement:

Think TV, the trade marketing arm of Free TV Australia, today unveils a new campaign promoting television’s effectiveness in the new media landscape.

Drawing on findings from major Australian and international research^, The New Effects of Television demonstrates how TV viewing and consumption habits are evolving and how these changes are positively impacting the medium’s effectiveness.

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Topics

free TV