Freedom unveils first logo and brand ID update since 2006

Freedom has announced a rebrand with a focus on championing Australian products, including a change to its logo and brand ID for the first time since 2006.

The future and homewares retailer revealed its rebranding process has taken in conjunction with partner The General Store, and that it will rebrand 12 key stores by November (with the remainder will follow in 2021).

Freedom’s New Logo

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