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I have extensive experience, working with global ad agency networks in the development of brand and communication strategy and have worked on large scale clients such as Coca-Cola, GSK (Panadol/Zantac), Unilever, Uncle Tobys, Nestle and also for government agencies such as RTA and NSW Maritime, to name a few.

As a planner I develop refreshing strategies that challenge the obvious and have created, captured and developed brand and campaign ideas that influence what the brand says and how. I believe the essential role of strategy is to provide an application to creativity and hence it is only a means to the end. I am hugely passionate about the creative product, which is the only means of engaging with consumers, rather than interrupting them, a thing of the past.

My philosophy is that brands need to make a difference to people’s lives and given my extensive experience, I can make a difference to brands. Hence ‘m.a.d. thinking’.

I am also available for focus group moderation and can transform information into insight, and insight into ideas.

Give me a chance. If you don’t use my strategy, don’t pay !

sydney, willing to travel

m.a.d. thinking




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