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Peter Mav

Hi, I’m Peter and am based in Melbourne Australia. I am an authority on strategic as well as technical and analytic SEO.

I am and expert in

• Website Development,
• Digital Marketing,
• SEO,
• Google Adwords (Google Certified)
• Social Media and
• Cloud Computing for business

I bring an innovative and pragmatic approach to analyzing business needs and delivering Results.

I have achieved exceptional results working with global clients to boost their Google ranking and profile and I consult to a number of IT, Direct Marketing and SEO firms over the past 10 years.


I am an expert in

• Key word research
• Directories
• Sitemap building and submit
• Original material and content
• Adword Management & Remarketing

My tactics incorporate the following:

• Every page on a site should have a defined purpose
• Digital PR and inbound link strategies
• User interaction and user generated and social comment
• Geographical targeting and geo search
• Off site high quality back link building
• Use of tools for measuring and comparison becoming more plentiful and useful
• Personalization of internet use and non standard search results
• Diversity of media and the technical implications of this e.g. video, blended search, social search, mobile

My activities will :

• Ensure that all websites and internet properties under your influence have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience

• Create the necessary technical architecture

• Build systems and protocols internally that ensure all content is optimized across all platforms and user experiences (websites, mobile, social, video, blogs, retail portals etc)

• Help set, and work to, performance indicators for SEO that everyone understands and which complement overall marketing and business objectives

• Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic

Google AdWords Management

Winning with Google AdWords comes through knowledge and experience.

One of the most innovative Google AdWords advertising management authorities globally. My data driven strategies have been proven to maximise Google AdWords results and my systems for success have been developed over many years from tireless ongoing research and development. I have been directly managing complex and competitive Adwords campaigns since 2010. I know what works and how to offer the most effective campaigns that match any goal.

Here’s how I do it.

I am a Google Qualified Individual.

I offer management or consulting only services, it’s entirely up to you.

I have proven time and time again that there are no other AdWords Management individuals in Australia that offer anything similar to the level of professionalism and results I deliver. I am unique in this industry. I am confident in my abilities and will be held accountable for my performance.

To ensure effective Adwords campaigns I focus on:

• Increasing Conversion Rate
• Increasing Quality Score
• Decreasing Cost Per Click
• Increasing Click Through Rate
• Increasing Ad Position
• Maximising Return on Investment
• Writing Effective Advertisements
• Split Campaign Testing & Experiments
• Landing page optimisation

AdWords Management for Local Businesses

I provide the most effective small business Adwords Management solutions and understand just how best to compete with limited budgets. I offer targeted campaigns that will get you results no matter how competitive the industry. Start getting leads and phone calls from your website today!

Large and Complex AdWords Campaigns

I have a lot of experience in effective AdWords Management especially in ultra-competitive industries and work every day with mission critical campaigns. I am conversion focused and can offer the latest techniques in improving and managing your campaign. I am pro-active in dealing with clients. This ensures you know how your campaign is doing and what strategies and improvements are in place.

E-Commerce AdWords Management

I love working with online businesses and use tried and tested methods that will ensure you stay ahead of your competition. You can be sure you are capturing qualified searches that will increase conversions. I also offer Google Merchant setup and extensions to display your product photo and price directly under the Ad.

Self-Managed AdWords Campaigns

If you’re currently managing your own AdWords campaign I can help. I can offer on demand monitoring solutions allowing you direct access to our online help-desk. This enables you to ask questions and advice at your own pace when working on optimising your campaign.

Need further assurances?

I can provide you with references, case studies and business owner’s telephone numbers. My clients are more than happy to tell you about their experiences with me.

Melbourne 3000

Business 2 the Cloud


email me peter@business2thecloud.com


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