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Sharper Marketing

+ Sharper (precise, quick, on-the-ball)

+ Marketing (sales driven)

+ Management (best practices)

= Smart Marketing

We specialise in providing small-mid sized companies marketing expertise to assist management achieve their growth goals and potential.

Our focus is on building market and customer insight for emerging businesses, to achieve greater sales penetration.

Core competencies include:

* market research
* competitive market assessment
* brand development and positioning
* marketing strategy and planning
* communication planning and implementation (including website and digital)
* marketing collateral
* marketing project management

Our approach to the marketing planning process is based upon systematic research, analysis and insight.

Client projects have focused on empowering management to better understand client and customer motivations. The outcomes for clients is stronger corporate and brand positioning resulting in overall business growth.

Examples of client projects over the past five years:

Business to Business
* Re-branding and re-launching a niche financial services organisation
* Building a stronger brand for a human resources company, including developing a large company website to support the companies new positioning
* Supporting a online services company develop a more focused marketing strategy, delivering against key business milestones
* Defining a focused sales and distribution strategy to generate product sales

Business to Consumer
* Creating a brand and product position to establish a regional micro brewery ‘
* Supporting a jewellery company achieve growth in brand penetration and product sales
* Assisting an emerging company establish their business and product position in the aged care industry
* Building a new brand to support product entry and business establishment for a new consumer product (home hardware)


Sharper Marketing Management


Contact Lindi Glass at sharper.marketing@bigpond.com or 0412 009 508


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