Furphy to unearth Australia’s most unbelievable stories via digital brand experience
Lion-owned beer Furphy is collecting Australians’ most unbelievable stories, by encouraging storytellers to return to their local pubs and share in a beer and tall tale.
The brand has launched a digital experience which enables Australians to share their best furphy via video or audio and earn a Furphy in return.
In-venue posters, point-of-sale communications and coasters with QR codes in over 900 participating bars, pubs and clubs will direct patrons to the experience, and once their stories are told the free Furphy will be available to redeem at the bar.
