Gen X, Gen Y, Gen Z and baby boomers come under Mumbrella360 scrutiny

mUmBRELLA_360The four major marketing age demographics will all come under the spotlight at June’s Mumbrella 360 conference, with a session dedicated to each.

In the latest sessions to be announced, baby boomers, Gen X, Gen Y and the emerging Gen Z will all be examined.

Gen Z panel

fleur brown launchWho is Gen Z and why should we care? was voted for by Mumbrella’s readers as one of Mumbrella360’s industry curated sessions. The curator is Fleur Brown, CEO of marketing communications agency Launch Group.

Panellists include Paul MacGregor, creator of, the blog that looks at the business behind youth culture. And Jeff Brookes, managing director of Sulake Australia, parent company of Habbo Hotel, the world’s biggest social networking site for teenagers. It will also include two marketers from brands targeting Gen Z

The Gen Z panel will discuss how the next generation of teenagers is changing the way marketers and their agencies communicate to young consumers with the move from the ‘me generation’ of Gen Y, to the ‘we generation’ of Gen Z.

The session will also reveal new research into Gen Z

Gen Y panel

The four ages of Gen Y is curated by PR agency Edelman Australia.

It will include new global research carried out by Edelman before examining how Gen Ys connect with brands; form and share their opinions about products and companies; use technology to build their networks and share information; make purchasing decisions; are influenced by their families and peers and influence others

The session include a panel made up of a:

  • Gen Y born near 1980
  • Gen Y born near 1985
  • Gen Y born near 1990
  • Gen Y born near 1995

Gen X panel

The misunderstood generation. Despite many marketers being Gen X-ers themselves, many incorrect assumptions are made. Our panellists look for a true picture of Gen X

Baby boomer panel

Grey matters. With a high disposable income, baby boomers should be one of the most lucrative potential targets, yet often they remain ignored by marketers obsessed with reaching consumers before habits form. In doing so, they risk missing out on a key Australian demographic.

Tickets for Mumbrella360 are on sale now, with an early bird price available until April 15.

Sessions already announced include a keynote from Richard Freudenstein, CEO of The Australian and News Digital Media; an attempt to draw up a new manifest for the media industry; a debate on the introduction of electronic trading by media agencies; and a session examining hypothetical ethical advertising dilemmas.


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