Gen X, Gen Y, Gen Z and baby boomers come under Mumbrella360 scrutiny
The four major marketing age demographics will all come under the spotlight at June’s Mumbrella 360 conference, with a session dedicated to each.
In the latest sessions to be announced, baby boomers, Gen X, Gen Y and the emerging Gen Z will all be examined.
Gen Z panel
Who is Gen Z and why should we care? was voted for by Mumbrella’s readers as one of Mumbrella360’s industry curated sessions. The curator is Fleur Brown, CEO of marketing communications agency Launch Group.
Panellists include Paul MacGregor, creator of ThreeBillion.com, the blog that looks at the business behind youth culture. And Jeff Brookes, managing director of Sulake Australia, parent company of Habbo Hotel, the world’s biggest social networking site for teenagers. It will also include two marketers from brands targeting Gen Z
The Gen Z panel will discuss how the next generation of teenagers is changing the way marketers and their agencies communicate to young consumers with the move from the ‘me generation’ of Gen Y, to the ‘we generation’ of Gen Z.
The session will also reveal new research into Gen Z
Gen Y panel
The four ages of Gen Y is curated by PR agency Edelman Australia.
It will include new global research carried out by Edelman before examining how Gen Ys connect with brands; form and share their opinions about products and companies; use technology to build their networks and share information; make purchasing decisions; are influenced by their families and peers and influence others
The session include a panel made up of a:
- Gen Y born near 1980
- Gen Y born near 1985
- Gen Y born near 1990
- Gen Y born near 1995
Gen X panel
The misunderstood generation. Despite many marketers being Gen X-ers themselves, many incorrect assumptions are made. Our panellists look for a true picture of Gen X
Baby boomer panel
Grey matters. With a high disposable income, baby boomers should be one of the most lucrative potential targets, yet often they remain ignored by marketers obsessed with reaching consumers before habits form. In doing so, they risk missing out on a key Australian demographic.
Tickets for Mumbrella360 are on sale now, with an early bird price available until April 15.
Sessions already announced include a keynote from Richard Freudenstein, CEO of The Australian and News Digital Media; an attempt to draw up a new manifest for the media industry; a debate on the introduction of electronic trading by media agencies; and a session examining hypothetical ethical advertising dilemmas.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin
Habbo is the world’s biggest social networking site for teenagers? Really?
User ID not verified.
Habbo Hotel is the world’s biggest social game for teenagers with over 200 million registrated characters as of January 2011. It’s both a social media site and a game. This social networking map is a few months old, but it demonstrates it’s popularity http://www.digitalbuzzblog.com.....rking-map/ . When it comes to other sites the map obviously takes in all users and not just teenagers, however Habbo’s user base is exclusively teens.
User ID not verified.
Not even close. 137k unique AU users for February (ViziSense) – and that’s total – even before going into a percentage split for a teen component.
User ID not verified.
People remember, don’t let the facts get in the way of a good story!!
User ID not verified.
I’d also like to know how many of those are active users – I know I set up an account many years ago but only logged in for about a month. I found it to be a very tedious platform for social networking.
On a side note, anyone remember when Hamish and Andy set up avatars in Habbo world?
User ID not verified.
Hi Guys. Just to set the record straight re Andrews Reid’s comments – the figures Andrew provided are UBs for Australia only and the figures we referred to were Global registration figures. Two different metrics and two different markets. Furthermore unlike other social media sites our audience is close to 100% teen. This article provides some more details re the 200 million registration figure.http://www.sulake.com/press/re.....ions_.html
User ID not verified.
@ Jeff Brookes. That’s one helluva shaky stat you’re holding onto there. Best of luck with it
User ID not verified.
@Mike. I welcome anyone who has the figures to show that another teen social game has more than 200 million global registrations. We know the 200 million figure is robust and that is the only stat we provided. Therefore on the basis of global registrations we are the largest teen social game. So no shaky stats……..
User ID not verified.