Gen X, Gen Y, Gen Z and baby boomers come under Mumbrella360 scrutiny
The four major marketing age demographics will all come under the spotlight at June’s Mumbrella 360 conference, with a session dedicated to each.
In the latest sessions to be announced, baby boomers, Gen X, Gen Y and the emerging Gen Z will all be examined.
Gen Z panel
Who is Gen Z and why should we care? was voted for by Mumbrella’s readers as one of Mumbrella360’s industry curated sessions. The curator is Fleur Brown, CEO of marketing communications agency Launch Group.
Habbo is the world’s biggest social networking site for teenagers? Really?
Habbo Hotel is the world’s biggest social game for teenagers with over 200 million registrated characters as of January 2011. It’s both a social media site and a game. This social networking map is a few months old, but it demonstrates it’s popularity http://www.digitalbuzzblog.com.....rking-map/ . When it comes to other sites the map obviously takes in all users and not just teenagers, however Habbo’s user base is exclusively teens.
Not even close. 137k unique AU users for February (ViziSense) – and that’s total – even before going into a percentage split for a teen component.
People remember, don’t let the facts get in the way of a good story!!
I’d also like to know how many of those are active users – I know I set up an account many years ago but only logged in for about a month. I found it to be a very tedious platform for social networking.
On a side note, anyone remember when Hamish and Andy set up avatars in Habbo world?
Hi Guys. Just to set the record straight re Andrews Reid’s comments – the figures Andrew provided are UBs for Australia only and the figures we referred to were Global registration figures. Two different metrics and two different markets. Furthermore unlike other social media sites our audience is close to 100% teen. This article provides some more details re the 200 million registration figure.http://www.sulake.com/press/re.....ions_.html
@ Jeff Brookes. That’s one helluva shaky stat you’re holding onto there. Best of luck with it
@Mike. I welcome anyone who has the figures to show that another teen social game has more than 200 million global registrations. We know the 200 million figure is robust and that is the only stat we provided. Therefore on the basis of global registrations we are the largest teen social game. So no shaky stats……..