German appliance brand Neff unveils first Aussie brand campaign
Neff has developed and launched its first brand campaign in Australia, working with creative and content marketing agency Keep Left.
The ‘Made for a Lifetime of Moments’ campaign was developed with a goal of carving out a distinct position for the German home appliance brand within a tightly competitive category.
It centres around the concept of the family kitchen being for much more than just cooking – positioning it as the stage for life events.
The campaign shows how NEFF appliances, as part of shared moments involving food, are a key part of everyday life.
Keep Left executive creative director Blair Kimber said the campaign celebrates human connections.
“The kitchen is such an important part of the home, a place where life really happens. This campaign celebrates these human connections and presents Neff as a premium brand with more humanity.”
The campaign is rolling out with a digital campaign delivered across social channels, as well as a partnership with Nine which will see branded content across online masthead and the broadcaster’s BVOD channels.
Neff marketing manager, Roberto Finamore, said ‘Made for a Lifetime of Moment’s holds up a mirror to real life in Australia.
“The buying journey for kitchen appliances, particularly when renovating, is long and emotional. It is a big decision because you need to live with those appliances for 10+ years and use them every day.
“We wanted to give our consumers’ confidence that Neff is a sound choice, both in terms of its cooking excellence — which we’re already well known for — but also to support your life, not just today but as it evolves into the future.
“We’re confident ‘Made for a Lifetime of Moments’ will resonate strongly with our Australian consumers because it is a true mirror of real life in Australia.”
Credits:
Client: Neff Appliances
Agency: Keep Left
Strategy: Susan Horn
Creative Director: Blair Kimber
Art Director: Helen Neville
Writer: Ruby Gill
Director: Ant Dinham
DOP: Samuel Galloway
Producer: Lauren Simpson
Food Stylist: Lee Blaylock
Photographer: Lauren Bamford
Photographer: Samara Clifford
Digital Design: Giorgia Fichera
Designer: Maddi Sheehan
Head of Digital and Experience: Johanna Murray
Digital Account Director: Larissa Thorne
Client Services Director: Jessica Williams
Performance Agency: Ryval
Media Agency: Cummins & Partners
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