Getting ahead in the media world

Michael Donohoo talks about his experiences on the GroupM ‘M Grad Program’ and how it has helped him as he starts his career.

In the latter half of 2014 I was in my last semester of university. The finish line was in sight and a decision had to be made about post-university life – my career.

I had studied marketing, but a few burning questions remained: how do I get a start in such a competitive field? How do I build my future career?

As I pondered these questions, I was lucky enough to be offered a recommendation for GroupM’s M Grad Graduate Programme. And fortunately, my application was accepted. Looking back I was excited about working at the largest media investment group in the world and enthusiastic about the learning opportunities that lay ahead.