GM departs in Clemenger Proximity shake-up

Eight staff have been made redundant as part of a restructure of Clemenger BBDO and sister direct agency Clemenger Proximity.

The shake-up sees Andy Pontin, MD of Clemenger BBDO Sydney, also become CEO of Proximity Sydney. Proximity GM Michelle Holland is leaving.

“As more and more of our clients use the agency across all disciplines, it makes sense to align the leadership of Clemenger Proximity with Clemenger BBDO. For us this is something of a natural progression, enabling us to avoid duplication and reduce our costs as the soft economy continues to bite,” Pontin said.

Meanwhile, Gareth Collins has been promoted to client services director at Clemenger BBDO Sydney.


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