Goliath Google sees Yahoo off the Australian search stage: Now it’s down to Bing

Tim Burrowes

September 5, 2013 2:52

Six weeks after Yahoo and Bing parted ways in the Australian market, Yahoo Search Marketing has shut up shop. Agency M ‘s Gary Nissim explains what this means.

The ink hasn’t had the chance to dry since I wrote an article about Yahoo Search Marketing and Bing parting ways. It might have only happened a few weeks ago but the question I posed of how Bing and Yahoo independently planned on making headway in the search market, has been answered. Or partly answered, anyway.

Shortly it will be announced that you will no longer be able to advertise on Yahoo’s search engine directly, you will need to do so via Google. Yahoo has thrown down its sling and Goliath has won.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

Agency M Bing gary nissim Google Yahoo Search Marketing

1 COMMENTS

DC 10 Sep 13

Gary – you forgot to mention China Search International…!!! Australian advertisers have access to the world’s largest and fastest growing online economy with a monthly audience of 591m – Google can’t do that for you! 🙂

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